National Rosacea Society

In partnership with Glendale, the National Rosacea Society created Rosacea Awareness Month in April to educate the public on the impact of rosacea and encourage the millions of rosacea sufferers who may not realize they have a treatable medical condition to see a doctor.

To promote Rosacea Awareness Month, Glendale Communications used a mixture of time-tested tactics and modern approaches to getting the word out. In addition to the traditional news release and media relations, we produced audio public service announcements and distributed them to radio stations nationwide; created copy for the website; wrote content for social media, including Facebook, Instagram, Twitter and Pinterest; and engaged subscribers through an email campaign.

As a result of our efforts, rosacea was covered by print and online publications and syndicated columns, ranging from Ladies Home Journal to USA Today to Refinery 29, garnering more than 100 million media impressions in 2016. Our most recent radio PSA reached an estimated 241 million listeners in all 50 states; if purchased as advertising, the campaign would have cost approximately $4.1 million. Our social media outreach during RAM significantly grew follower counts, including more than doubling the number of Facebook followers.