Dimo’s Pizza

Our challenge was to attract interest and news coverage in order to gain public attention and drive sales for a fast casual pizza restaurant negatively impacted by the Covid-19 pandemic restrictions.

We told a story about the altruistic efforts of Dimo’s management despite the downturn in business and many challenges faced - the complimentary pizza deliveries to overworked emergency rooms and the use of pizza slice warming ovens to slump plastic and construct face shields for frontline workers and community members.

Block Club Chicago ran the story, and it was picked up by other local outlets such as Chicago Magazine, Infatuation Chicago, Eater Chicago, and the local ABC affiliate. This led to national and even international coverage from a wide range of outlets, including Bloomberg, Fox News, Business Insider, NPR, the New York Post, BBC, China Daily News and more. Face shields sold out on Dimo’s website multiple times, and pizza orders increased. In addition, founder Dimitri Syrkin-Nikolau was invited to give a TEDx talk about the company’s experiences creating the face shields.